Toyota and Discovery Education today announced the launch of the all-new Toyota Teen Driver Video Challenge - a competition that asks high school students across the country to create a unique two-minute video describing how they would encourage safe driving among their peers. The challenge is just one part of Toyota and Discovery Education's joint program, Toyota Teen Driver, which is a comprehensive online destination offering educators, students and parents a variety of powerful tools and materials designed to help teens avoid distractions and stay safe behind the wheel.


 
The new Toyota Teen Driver Video Challenge encourages students to creatively address responsible driving behavior among their peers. Judged on the creativity expressed in their video and uniqueness of their content, entries will be narrowed down to ten finalists by curriculum experts from Discovery Education. The ten finalists' videos will then appear on the Toyota Teen Driver website and corresponding Facebook page during a "fan voting" period where the public will be invited to vote to determine the grand prize winner. The grand prize winner will receive a $20,000 cash prize and the remaining nine finalists will each receive $1,500 in cash. Students in grades 9-12 can submit their two-minute videos on the Toyota Teen Driver web site through February 16, 2012.
  
The web site also features Heads Up!, an exciting interactive road driving challenge demonstrating the perils of distracted driving, which has been updated to include vehicle customization and Facebook integration. Other free resources include lesson plans, activities and discussion starters for teachers, students and parents.

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