Flowers, jewelry, brunch and cards are usually par for the course on Mother's Day, which is this Sunday. In addition to those classic gifts, Toyota has shared a new way for Hispanic families to show their love and affection for moms everywhere, through a social effort dubbed "Serenata para Mamá" (Serenade a Mom). The initiative, a first-of-its-kind effort, delivers a virtual, personalized e-video serenade and will be hosted on Facebook Toyota Latino, from May 7 - 31.
When users visit http://www.singformymom.com on mobile or desktop, they will see a video of the band Mariachi Monumental de America. Members of the band will begin calling out instructions for guests to "pick a song" and "give us a name." Once the information is provided, the band will exit the frame and the singer will walk on and dedicate the song to the name that was entered. The band then re-enters the frame and begins playing the selected song. The videos can then be shared on Facebook, Twitter or via e-mail.
While this is a novel and fun way to show Mom that you're thinking about her, it's no substitute for flowers, jewelry, brunch, or cards, and it's definitely no substitute for a good old-fashioned hug.
When users visit http://www.singformymom.com on mobile or desktop, they will see a video of the band Mariachi Monumental de America. Members of the band will begin calling out instructions for guests to "pick a song" and "give us a name." Once the information is provided, the band will exit the frame and the singer will walk on and dedicate the song to the name that was entered. The band then re-enters the frame and begins playing the selected song. The videos can then be shared on Facebook, Twitter or via e-mail.
While this is a novel and fun way to show Mom that you're thinking about her, it's no substitute for flowers, jewelry, brunch, or cards, and it's definitely no substitute for a good old-fashioned hug.
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