Leaving only its roofline unchanged, the redesigned 2015 Toyota Camry is showing drivers just how bold America's best-selling car can be. To ensure this bold move leads to another, Toyota is launching a campaign for the new Camry that challenges people from coast to coast to live inspired lives while taking them to places they've never been before.
The campaign - entitled 'One Bold Choice Leads to Another' - reflects the increasingly diverse American landscape. Consumer research for this campaign uncovered insights that united the Generation X target across multiple ethnic markets. The result was an inspiring connection between a vehicle that's doing something unexpected with its bold new styling and a generation that likes to stand out as individuals.
Toyota will partner with Facebook to launch a data-driven creative campaign that leverages more than 50 pieces of content to deliver meaningful messages to users specifically based on their interests, preferences and car shopping habits.
The 2015 Camry will also find itself in the middle of a bold surprise with a few of YouTube's biggest stars behind its wheel. Building on this bold surprise and its excitement, Toyota will launch an action-packed interactive film on Instagram and other social video channels that will put social users in direct control. Anchored by a well-known Latin-American celebrity behind the wheel of the bold new Camry, social users will select from among numerous bold decisions to create a unique storyline of events.
In addition, Toyota will bring together a diverse group of social influencers with various artistic backgrounds for a number of bold collaborations. The program will tap into the power of their social communities by allowing fans and followers to help create a one-of-a-kind art project.
Another socially-driven initiative will document famous a chef as he visits well-known restaurants to find and share bold, new dishes. Fans can follow the culinary trail and share their own personal recipes.
Toyota will turn the Ride & Drive experience on its head for the new Camry, giving guests the opportunity to truly experience the vehicle's boldness. Toyota will also sponsor the annual Drama Fever Awards, where fans will be able to enter for a chance to attend the event, meet the stars, and be part of the experience. Camry will award a new "Bold and Beautiful" category to a celebrity who has taken bold moves in his or her career.
The 2015 Camry made its global debut on April 16 at the New York International Auto Show. More aggressive than its predecessor, the vehicle features improved dynamic performance, a premium interior with a quieter cabin, and advanced safety technologies. The 2015 model ensures that the driver gets noticed for all the right reasons, and there’s an emotional thrill in surprising others with an unexpected side. It was boldly designed in the United States, at Toyota Technical Center in Ann Arbor, Michigan. Every Camry sold in North America is built at Toyota's plant in Georgetown, Kentucky, where more than 7,000 workers produce a Camry every 54 seconds.
Since the Camry first went on sale in 1983, Toyota has sold more than 10.2 million units in the United States alone (408,000 in 2013). Of the Camry models sold in the last 20-plus years, nearly two-thirds of them remain on the road today. Tom Wood Toyota has 2015 Camry models currently in stock, so stop in today!
The campaign - entitled 'One Bold Choice Leads to Another' - reflects the increasingly diverse American landscape. Consumer research for this campaign uncovered insights that united the Generation X target across multiple ethnic markets. The result was an inspiring connection between a vehicle that's doing something unexpected with its bold new styling and a generation that likes to stand out as individuals.
Toyota will partner with Facebook to launch a data-driven creative campaign that leverages more than 50 pieces of content to deliver meaningful messages to users specifically based on their interests, preferences and car shopping habits.
The 2015 Camry will also find itself in the middle of a bold surprise with a few of YouTube's biggest stars behind its wheel. Building on this bold surprise and its excitement, Toyota will launch an action-packed interactive film on Instagram and other social video channels that will put social users in direct control. Anchored by a well-known Latin-American celebrity behind the wheel of the bold new Camry, social users will select from among numerous bold decisions to create a unique storyline of events.
In addition, Toyota will bring together a diverse group of social influencers with various artistic backgrounds for a number of bold collaborations. The program will tap into the power of their social communities by allowing fans and followers to help create a one-of-a-kind art project.
Another socially-driven initiative will document famous a chef as he visits well-known restaurants to find and share bold, new dishes. Fans can follow the culinary trail and share their own personal recipes.
Toyota will turn the Ride & Drive experience on its head for the new Camry, giving guests the opportunity to truly experience the vehicle's boldness. Toyota will also sponsor the annual Drama Fever Awards, where fans will be able to enter for a chance to attend the event, meet the stars, and be part of the experience. Camry will award a new "Bold and Beautiful" category to a celebrity who has taken bold moves in his or her career.
The 2015 Camry made its global debut on April 16 at the New York International Auto Show. More aggressive than its predecessor, the vehicle features improved dynamic performance, a premium interior with a quieter cabin, and advanced safety technologies. The 2015 model ensures that the driver gets noticed for all the right reasons, and there’s an emotional thrill in surprising others with an unexpected side. It was boldly designed in the United States, at Toyota Technical Center in Ann Arbor, Michigan. Every Camry sold in North America is built at Toyota's plant in Georgetown, Kentucky, where more than 7,000 workers produce a Camry every 54 seconds.
Since the Camry first went on sale in 1983, Toyota has sold more than 10.2 million units in the United States alone (408,000 in 2013). Of the Camry models sold in the last 20-plus years, nearly two-thirds of them remain on the road today. Tom Wood Toyota has 2015 Camry models currently in stock, so stop in today!
